YongXiang Brand Value as high as $23 million.

On January 23, 2026, the 2026 Hubei Brand Building Conference and Hubei Brand Annual Ceremony were held at the East Lake International Conference Center in Wuhan. The conference was jointly organized by the Hubei Provincial Development and Reform Commission and the Hubei Brand Promotion Mechanism Office.  At the conference, the results of the 2025 Hubei Brand Value Evaluation were announced. Hubei Yongxiang Agricultural Machinery Equipment Co., Ltd., thanks to its solid technological foundation, stable product quality, and widespread market reputation, successfully won the "China Hubei Brand Value Certificate" with a brand strength of 487 and a brand value of 162 million yuan.

This brand value evaluation strictly followed the national brand value evaluation standard system, adhering to the principles of "science, fairness, openness, and recognition," and conducted professional evaluations of nearly 300 participating enterprises and products throughout the province. Yongxiang Agricultural Machinery stood out among numerous competitors, an achievement that not only affirms the company's deep cultivation in the field of intelligent agricultural machinery but also marks the steady improvement of its corporate brand image and industry influence.

Brand Cultivation: From Local Roots to Global Layout As a technology-based enterprise rooted in Anlu City, the "capital of grain and oil machinery manufacturing," Yongxiang Agricultural Machinery has achieved steady progress from local establishment to national layout and then to overseas expansion after twelve years of dedicated effort. Currently, the company's products cover more than 20 provinces and over 200 cities nationwide.  In addition, its intelligent agricultural machinery equipment continues to be showcased at important domestic and international industry exhibitions such as the Wuhan Agricultural Machinery Exhibition and the Hanover Agricultural Machinery Exhibition. In the overseas market, it has exported to 23 countries and regions including Germany, Australia, the United Kingdom, and Nigeria for five consecutive years, winning recognition from many farmers worldwide with its stable quality, and its performance has also leaped forward, with cumulative sales exceeding 100 million yuan in 2025.

Brand Innovation: Technology as the Core, Empowering Intelligent Agriculture Yongxiang Agricultural Machinery has always adhered to the philosophy of "technology leading the future, innovation changing agriculture," embedding innovation at the core of its brand. As a "High-tech Enterprise" certified in 2018, holding 45 national patents, and through long-term strategic cooperation with Huazhong Agricultural University, it creatively integrates artificial intelligence, internet technology, and Beidou technology, integrating core technologies such as radar speed measurement, advanced algorithms, synchronous profiling, and non-damaging seed sowing to create an intelligent agricultural machinery matrix. The company's core products, including intelligent rice direct-seeding machines and multi-functional dryland direct-seeding and fertilizing integrated machines, combine precision and practicality: the intelligent APP precisely controls seed and fertilizer distribution, and high-pressure airflow evenly distributes seeds and fertilizers to form a scientifically optimized planting and fertilizing zone; the intelligent control system achieves a seeding accuracy of over 98%, and the speed radar adapts to the operating speed in real time, ensuring uniform seeding. Thanks to its modular design, simply changing the seeding wheel allows the machine to adapt to hundreds of crops, including rice, rapeseed, and soybeans, truly achieving "one machine for multiple uses." The complete machine can perform rotary tillage, fertilization, seeding, and compaction in a single pass, offering stable operation and simple maintenance, significantly reducing operating costs. The product is equipped with multiple sensors, including monitoring for missed seeding and fertilization and pipeline blockage warnings, and combined with a self-developed cloud data platform, it can collect operational data in real time and generate quality reports, using digital technology to address the pain points of traditional farming.

Brand Service:  A full-chain approach to safeguarding farmers' harvests. Yongxiang Agricultural Machinery integrates the "customer first" philosophy into its entire service process, fulfilling its commitment of "nationwide warranty and worry-free after-sales service." A highly efficient service network covering the entire country allows professional teams to respond quickly to needs, providing troubleshooting and repair support. In addition, the company provides farmers with operational guidance and application techniques through technical training, the construction of high-standard demonstration fields, and online Q&A, bringing professional support to the fields and building brand reputation with warm and attentive service.