On February 28, 2025, during the Central Agricultural Machinery Exhibition and the 2025 Agricultural Machinery Situation Analysis Conference held in Wuhan, I had the honor to visit Hubei Yongxiang Agricultural Machinery with a delegation organized by the Agricultural Machinery Magazine to exchange and learn.

This is not the first time I have come to Yongxiang. I came once in May 2022. There is no identification without comparison. In less than three years, Yongxiang Agricultural Machinery can be said to be no longer the "Wuxia Amon" of the past.

The most significant changes are reflected in the hardware facilities. The last time I came, Yongxiang lived in an industrial park of its parent company. At that time, the industrial park had just been built. Yongxiang's production and office were in a simple workshop in a semi-agricultural field. Although the conditions were limited, the workshop was well managed, and personnel and vehicles were constantly flowing, a tense and busy scene. The author was impressed by the neat production site, excellent products, e-commerce live broadcasts and enthusiastic spirit. At that time, the author asserted that this company would definitely make great achievements.

This time, Yongxiang has already looked like a big company, with three modern three-dimensional workshops of several thousand square meters and a tall and majestic office building. Mr. Ye Yuanwen, general manager of Yongxiang Agricultural Machinery, introduced that these hardware facilities were built with the rolling investment of the profits gained by the company in recent years relying on its market competitiveness. The significant improvement in production and office conditions will lay a solid foundation for the company to provide the market with better quality and more advanced products.

Entering the production workshop, what comes into view is still the advanced production site comparable to that of Japanese companies such as Kubota and Yanmar. Upon closer inspection, Yongxiang seed drills have achieved automated assembly line production, and its closed workshop of electric drive and electric control system is particularly eye-catching. This innovative feature is particularly prominent among many traditional agricultural machinery companies.

Yongxiang was founded in 2014. Although it is young, it has become famous all over the world. Behind this is of course the support of a series of well-known and well-known excellent products. In Yongxiang's newly built intelligent agricultural machinery exhibition hall, you can watch and learn about Yongxiang's series of products up close. Due to the rich products, the exhibition hall can only accommodate the most advanced and best-selling products on the market, and the rest can only be placed in the aisle outside the exhibition hall.

Yongxiang arranged a special person to explain and demonstrate to the inspection team. The author is not unfamiliar with Yongxiang products. As early as five years ago, the company where the author works has been selling the company's seed drills. Through on-site observation and re-learning, you will definitely have many good feelings and impressions about Yongxiang's seeding. The author's overall feeling:

First, it is exquisite and excellent. Yongxiang participated in the Hannover Fair in Germany and the EIMA Fair in Italy for two consecutive years in 2023 and 2024. It is the only seed drill company in China that dares to appear on the core stage of the global high-end agricultural machinery field and compete with international seed drill giants such as GRAN, MASCHIAO AMAZON, KENZ, and AUTOBOTAN. This undoubtedly demonstrates the extraordinary strength and outstanding competitiveness of Yongxiang's products.

Of course, as laymen, we can intuitively feel that Yongxiang's seed drills are exquisitely designed and well made, comparable to European and American brands. At present, China's agricultural machinery demand has been upgraded, and users pursue comfort, intelligence, and emotional value. Yongxiang's products are in line with the development trend of demand.

The second is intelligence and advancement. When I first came to Yongxiang, I knew that Yongxiang's seed drills were already using electric control and electric drive, but due to my limited professional knowledge in this field, I was not impressed at the time.

The new three-year subsidy policy released by the Ministry of Agriculture and Rural Affairs in August 2024 clearly supports high-efficiency electric drive and electric control seed drills. The author has just begun to pay attention to this field and quickly supplemented a lot of relevant knowledge. So this visit cannot be said to be very professional, but I can already understand it and understand the advancedness compared with competing brands.

Regarding the advancedness, Yongxiang does not have the final say, but is reflected through the PK with competitors and the continuous progress of market and technological innovation. With the author's in-depth understanding of the industry, Hubei Yongxiang Agricultural Machinery Equipment Co., Ltd. took the lead in introducing pneumatic high-efficiency conveying and electric drive and electric control systems in seed drills in 2014. Its time node is synchronized with mainstream seed drill companies in Europe and the United States, and it is at least ten years earlier than similar domestic companies. This achievement has been widely recognized by the industry, such as the cooperation with Germany's Agrokraft GmbH to jointly create high-end intelligent agricultural machinery.

As the old saying goes, "a towering building rises from the ground", Yongxiang's intelligent control system is by no means empty talk. It has been tempered for ten years and has been forged through the actual test of nearly 20,000 seed drills.

The on-site staff introduced the sowing module of the intelligent seeder to the delegation in detail, including the precise parameter setting of the CNC screen, the sensitive response of the radar automatic sensing, the accurate radar speed measurement, and the intelligent operation of automatic start and stop. Behind all these excellent performances, it is inseparable from the strong support of the advanced automatic control system independently developed by Yongxiang. A small seeder integrates many advanced technologies such as automation, intelligence, Beidou monitoring, etc. Compared with traditional agricultural machinery companies, Yongxiang does not sell a seeder, but an agricultural robot that can complete the sowing task.

Third, it is multifunctional and cost-effective. The domestic rice transplanter has been promoted for more than 20 years. However, the road to machine promotion is quite bumpy. The key is that the function is relatively single, limited to rice transplanting and side deep fertilization, which is difficult to meet diversified needs, resulting in a long investment recovery period for users, and even difficult to recover costs.

Yongxiang's innovative seeder design enables it to be cleverly mounted on the chassis of the rice transplanter, thereby greatly improving the application value of the rice transplanter. By simply replacing the seed wheel, Yongxiang seeder can easily cope with the sowing needs of various crops such as rice, wheat, rapeseed, sorghum, soybeans, silage corn and even some vegetables and medicinal materials. Compared with the current mainstream spoon wheel type, finger clamp type, air suction type and air blowing type, the varieties of seeders have obvious advantages. It can be said that the money of one seeder can own more than a dozen seeders at the same time. This is the cost performance of Yongxiang seeder.

Yongxiang took the lead in promoting rice dry sowing technology in Hubei and its surrounding paddy fields. Subsequently, users in the Central Plains and northern regions took the initiative to purchase, eager to introduce this technology into their own fields. Practice has proved that Yongxiang seeders are as effective as rice direct sowing when sowing crops such as wheat, soybeans, corn, and sorghum, and can achieve increased production and income. Therefore, Yongxiang's products are sometimes passively sold to new markets and new users' homes.

The cost performance of a seeder mainly depends on its frequency of use and operating area. Yongxiang seeders can play a role in multiple sowing seasons in a year due to their multifunctional characteristics.

Normally, users can get their money back in only about 10 days in a sowing season. The high cost-effectiveness and quick payback have won a good reputation for Yongxiang seeders. The voluntary recommendations of users who have purchased them have allowed Yongxiang to quickly enter markets across the country.

Fourth, high speed, high growth and high efficiency. At present, the domestic land transfer area is nearly 600 million mu, and the transfer rate exceeds 35%. 1.075 billion mu of high-standard farmland has been built and 105 million mu has been transformed and upgraded. Large-scale production is the main mode of agricultural production, and the main force of agricultural machinery consumption among organized users. Whether it is large-scale agriculture or organized users, there is an urgent need for high-efficiency agricultural machinery. Yongxiang seeders can reach a maximum speed of 15 kilometers per hour. Medium-sized machines can easily sow 300 mu of fields a day, and large machines can sow more than 1,000 mu, which greatly improves sowing efficiency and saves manpower and time costs.

The high speed and efficiency of Yongxiang's seeders are due to the support of automation and intelligence, as well as its integrated operation function that integrates multiple processes such as rotary tillage, sowing, fertilization, ridging, covering, and suppression. This advanced design greatly reduces the number of times the machine goes to the field, effectively reduces the degree of soil compaction, and significantly improves the operation efficiency, promotes the growth of production, and carefully protects the soil moisture.

A company's confidence comes from its products. Obviously, Yongxiang's seeders have a solid position in the domestic seeder market with their excellent performance and efficiency, and have also made significant progress worldwide. According to market analysis reports, the scale of the global seeder market has increased year by year, especially in China, where the seeder market has shown a strong growth momentum. Yongxiang Agricultural Machinery's high-quality products are not only widely sold in domestic agricultural counties, but also exported to Asian countries such as the Philippines, Myanmar, Malaysia, and African countries such as Nigeria and Angola, and even Australia, Russia and other broader markets, helping local farmers improve production efficiency and output.

Postscript: Yongxiang is a legendary company in the agricultural machinery industry. It rose in Anlu, Hubei, a small province in terms of agricultural machinery. It has now become a professional company in the field of seed drills with national influence. The author has been tracking and studying this company for a long time, and the author is also optimistic about Yongxiang. For more information about Yongxiang, please log on to the company's official website, WeChat public account, Kuaishou account and other media.