New Domestic Force-YongXiang Seed Drill

The purpose of "Rural List" is to discover excellent domestic brands, help enterprises promote and promote, support domestic products, promote the transformation and upgrading of domestic agricultural machinery, and contribute to the modernization of national agriculture and food security.

"Domestic New Force-Yongxiang Seeder" is the first official product review article of this account. The reason why I chose Yongxiang as the opening is that, first, it was a coincidence. As soon as this account was registered, the author had the honor to visit Hubei Yongxiang Company with the agricultural machinery magazine inspection team; second, the author has been paying attention to and studying the company for a long time, and has a deep understanding of it and its products. So it is better to come early than to come at the right time. Besides, the two words "Yongxiang" also have a very beautiful meaning, so the first enterprise review article of this account starts with Yongxiang.

If you evaluate an agricultural machinery manufacturing company without evaluating the company's products, you are playing rogue, because the product is the carrier of the company's operation, the product is also the company's business card, and the product is the face of the company. In a sense, when we talk about an agricultural machinery manufacturer, we are actually talking about their products.

Although Yongxiang was only officially established in 2014, it has quickly emerged in the domestic agricultural machinery field in just a few years. It is the company's flagship product, the intelligent seed drill, that has made it famous.

The reason why Yongxiang's intelligent seed drill is called "intelligent" is that it has solid technical support and advanced functions as standard configuration, rather than just a marketing gimmick or to cater to subsidy policies.

In April 2024, the Ministry of Agriculture and Rural Affairs and the Ministry of Finance jointly issued the "Guiding Opinions on the Purchase and Application of Agricultural Machinery in 2024-2026", which proposed to increase subsidies for electric drive, electronic control, and pneumatic high-efficiency seed drills. Less than three months after the government issued the 2024 China International Agricultural Machinery Exhibition held in Changsha, Hunan in October, more than 50 companies exhibited pneumatic seed drills equipped with electric drive and electronic control systems, which marked that domestic seed drills have officially entered a new era of electric drive and electronic control.

Yongxiang Company started more than ten years earlier than most domestic companies in the field of intelligence! According to Ye Yuanwen, general manager of Yongxiang Agricultural Machinery, as early as 2014, Yongxiang Company innovatively equipped its first generation of rice direct seeding machines with an electric drive and electric control system, and successfully achieved pneumatic precision seed delivery. Therefore, Yongxiang Company is undoubtedly at the forefront of the era of domestic agricultural machinery intelligence, and can even be said to be the leader of domestic seeding machine intelligent technology, because there are currently no less than 20 seeding machine companies in China imitating Yongxiang products.

Speaking of this, let's first talk about how Yongxiang seeding machines specifically show "intelligence".

My understanding is precision, accuracy, intelligence, and controllability. When visiting the Yongxiang Intelligent Agricultural Machinery Exhibition Hall, the staff demonstrated the working mode of the Yongxiang seeding machine on site: first, a series of key parameters including seed type, seeding amount per mu, seeding rate, plant spacing, etc. were set on the on-board computer equipped with the seeding machine. Once confirmed, the seeding machine will operate accurately according to the preset parameters, and its seeding speed and travel speed are closely coordinated, as if it is a match made in heaven. In the on-site demonstration, the staff used their arms to simulate the rotation of the wheels, and the sowing speed was flexibly adjusted accordingly, perfectly synchronized with the arm speed. The built-in sensor is like a keen guardian, knowing every seed well, and immediately sounding an alarm once a seed break or seed shortage is found.

Supporting the intelligent function is an intelligent control system, which is the smart brain of Yongxiang seed drill. It is a system developed by Yongxiang itself with numerous patent support and protection. It consists of an intelligent control box, sensors, motors, speed radars, motor control boxes, fans, etc. It can be seen that Yongxiang seed drill products are equipped with Beidou navigation, radar speed measurement, and electronically controlled intelligent sowing and fertilization systems, which can accurately control the sowing amount, fertilization amount and position. In addition, the equipment also has functions such as automatic speed measurement, intelligent synchronization, missed sowing and missed fertilization alarm, pipeline blockage detection, and material level monitoring. It can record the operating area and alarm in real time, far ahead of domestic peers.

Let's talk about the industrial design of Yongxiang agricultural machinery. Industrial design is the soul of high-tech products. As domestic users' demand for agricultural machinery shifts from pure functionality to the pursuit of high-end taste, emotional value and identity symbol, the importance of industrial design in the agricultural machinery market has become increasingly prominent, becoming a key means for enterprises to open up the competitive level.

So what is the level of Yongxiang's industrial design? Only with comparison can we distinguish!

Yongxiang's seed drills are placed together with international brands such as GRAN and AMAZON at large global exhibitions such as Hanover, Germany and Bologna, Italy, without any sense of disobedience. On the contrary, in terms of color matching and production technology, Yongxiang is slightly better. Many users fell in love with Yongxiang's seed drills at first sight, thanks to Yongxiang's excellent industrial design capabilities for agricultural machinery. Therefore, Yongxiang's seed drills are not only well-made, precise and intelligent, but also far ahead in industrial design level.

Yongxiang's seed drills have a distinct product family unified feature, and the appearance recognition is very distinct. The blue and white colors are mainly blue, and the modular split structured design ensures that all products have a unified color and appearance. In product production, large molds and equipment are used to maintain the quality and consistency of the products. Therefore, what is presented to users and audiences is not only production tools, but also exquisite works of art, which are so attractive that many users will carefully clean and maintain them after use. This is the specific manifestation of the manufacturer's brain and the user's heart.

Finally, let's talk about the market performance of Yongxiang seed drill. Public data shows that the seed drill of Hubei Yongxiang Agricultural Machinery has been sold well in more than 20 provinces, autonomous regions, and municipalities in China, and has formed a good user reputation in Anhui, Jiangsu, Hubei and other places. Yongxiang's seed drills are also exported to Australia, Malaysia, Vietnam, Myanmar, India and other countries and regions. Wherever the products go, they will be deeply loved and supported by users.

The market will reward good products with votes, and this vote is sales volume and market share. Stepping into Yongxiang's intelligent seed drill exhibition hall, what comes into view is a dazzling array of industry-leading award-winning products, such as the 2BFG-12 electric drive rotary tillage seed drill, the 2BFG-16 electric drive rotary tillage fertilization seed drill, and the 2BDGS-08 rice direct seeding machine, which are shining and form a powerful product matrix.

Good products will naturally attract the favor and pursuit of the market! In recent years, as Yongxiang seed drills have been widely accepted by users, Yongxiang's sales scale has also risen. Since its sales exceeded 10 million in 2021, Yongxiang has been like a winged enterprise. In 2023, it has become a billion-level enterprise. In 2024, it continued to maintain a rapid growth momentum. Today, Yongxiang, its scale and volume have firmly ranked among the top in the domestic seed drill industry.